Alexa Chung interviewed Greg Fong and Emily Segal on Season 2 of her Future of Fashion series. There I found a trend forecasting group based in New York City called K-HOLE. It’s a small group that does research on modern topics and social phenomena and create predictions and resolutions based on their findings. Not gonna lie. I have been captivated by their reports. K-HOLE was known for the term “Normcore” which can be found in their YouthMode report as well as from the mouths and twitter fingers of today’s well…youth.
The way I interpreted the definition (it is the blend of “normal” and “hardcore”) is a style and a way of being that is accepting and open to difference. basically very inclusive people. To some it may mean vague but to others, open-minded. Being “Normcore” to me means being able to adapt rather than to tirelessly search for that community. Contrary to what you may think, normcore does not necessarily mean normal. Because in today’s age, normal is considered “Mass Indie” In which people try so hard to be different and unique that it has become the norm….does that make sense? (This is my interpretation of the report, please bare with me.)
A few things that stood out:
- Normcore doesn’t want the freedom to become someone. Normcore wants the freedom to be with anyone. To me it’s understanding how to adapt instead of limiting yourself to a small group of people who share the same interests and views as you do. The only thing that scares me about this “openness” is that it’s possible that one may seem disingenuous.
2. Once upon a time people were born into communities and had to find their individuality. Today people are born individuals and have to find their communities. Mass Indie responds to this situation by creating cliques of people in the know, while Normcore knows the real feat is harnessing the potential for connection to spring up. It’s about adaptability, not exclusivity. Ok, I know I completely copy-pasted the entire paragraph from the report but for good reason. This literally goes back to my first point. Is there a fine line in which one can be considered “Normcore” while also searching for that sense of belonging? But the difference to me lies in that I believe both are true. People are born into communities and they have to find them.
Overall: I feel like the insight of Normcore is important but my fear remains the same. It understands that complexity is a thing and it is important to be adaptable but that to some may be the definition of “lukewarmness.” I say be yourself. In a nutshell. Although the theory is there and it’s tangible, it takes a lot to get to Normcore.
Like I said before, I truly appreciated this report and it honestly opened my eyes about myself. I just wanted to share my thoughts.
In case you are interested in reading more: http://www.khole.net